TrueCoach prices by how many active clients you have, in three named tiers. Supero Coach charges one flat price whether you coach 5 clients or 50. Here is what TrueCoach states on its own site as of 25 September 2026, next to Supero Coach.
Pricing
TrueCoach's pricing page lists Starter at $26.34/month for up to 5 active clients, Standard at $57.99/month for up to 20, and Pro at $136.99/month for up to 50, with custom pricing above 250. Paying yearly gets one month free on Starter and two months free on Standard and Pro. A 14-day trial needs no card. Clients themselves use the app for free.
| Supero Coach | TrueCoach | |
|---|---|---|
| Grows with your roster | Flat price, no per-client tiers on Professional | Price rises in steps as you pass 5, 20 and 50 clients |
| Nutrition data | Real food data for NL, BE and DE, barcode and photo logging | Syncs with MyFitnessPal |
| Automations | Included | Zapier automations on the Pro plan only |
| Trial | 7 days, cancel in one tap | 14 days, no card required |
TrueCoach's price is really a client-count price: cross 5, 20 or 50 clients and the plan changes under you. Supero Coach's Professional plan does not re-price as your roster grows.
What each one covers
TrueCoach's home page describes a program workout builder, a library of 3,000+ exercise videos, meal plans that sync with MyFitnessPal, daily check-ins, direct messaging and exercise-history tracking — a solid, focused coaching toolkit. Supero Coach covers the same ground across training, nutrition, check-ins, a calendar and payments, plus AI that drafts programs and replies in your voice.
TrueCoach's public pages describe "Public Profiles" as a web storefront where prospects can apply — a landing page, not an Instagram DM tool or a CRM. Nothing on its pricing or home pages names lead capture, DM automation or call booking. Supero Coach is building a DM setter and a lead CRM directly into the platform, so the conversation that starts in a coach's Instagram DMs turns into a booked call without a separate tool.
Who each one is built for
TrueCoach's tiered pricing suits a coach who wants to pay less while their roster is small and expects to pay more as it grows. Supero Coach is built for the coach who wants one price and one app from day one, with getting and keeping clients treated as part of the product, not a separate concern.
Questions
- Does TrueCoach's price go up as I get more clients?
- Yes — TrueCoach's own pricing page shows three tiers by active-client count (5, 20 and 50), with custom pricing above 250. Supero Coach's Professional plan does not re-price by client count.
- Does TrueCoach have an Instagram DM setter or CRM?
- Not on its public pages as of 25 September 2026. It offers a public profile page for prospects to apply through, not a DM automation tool or a built-in CRM. Supero Coach is building both.
- What food database does TrueCoach use?
- TrueCoach syncs with MyFitnessPal for nutrition tracking, per its own site. Supero Coach has its own food data for the Netherlands, Belgium and Germany, plus barcode and photo logging.
Sources
- TrueCoach — Pricing, read 25 September 2026
- TrueCoach — Home, read 25 September 2026
Something out of date or wrong? Email support@superocoach.com and we will correct it.